The Mind-bending Joyrides That Gave Rise to Tesla

Executive Briefing & Key Highlights

In 2003, Martin Eberhard, a cofounder of Tesla Motors, decided it was time to start wooing investors. To do that, however, he needed an electric car. So he talked to Alan Cocconi and asked if he could borrow the tZero, the revolutionary and blazingly fast electric roadster that Cocconi had built at AC Propulsion. Eberhard’s idea was to drive the tZero up and down Sand Hill Road in the heart of Si